A person with strong willpower asserts decisions even in the face of strong opposition; they do not give in easily. Your willpower reinforces your belief, that you are limitless - anything is possible. Will-Powered Apparel is an active, lifestyle brand built around determination, passion, drive and a relentless ambition to pursue success in all aspects of life. Regardless of your gender, race, age and goals, willpower is something we all contain. Are you Will-Powered?